It dates its history to 20 December 1625, when Roelof van Echten bought a large tract of peat land from farmers of the district with the plan to harvest its peat. One old map of the area called it Locus Deserta Atque ob Multos Paludes Invia, a deserted and impenetrable place of many swamps. Hoogeveen itself was established in 1636 by Peter Joostens Warmont and Johan van der Meer.
Its coat of arms, granted 10 November 1819, is white, with a pile of peat covered in straw in the center and beehives on each side, representing the town's first two major industries.